Nothing Personal is my ode to satire, where art, ethics, and economics coexist on paper and in the form of collage.
I appropriate the American advertising culture of slogans, iconic phrases, and a decisive symbol as a representation of its economy to narrate an event.
My project involves constructing words from cut-out letters of dollars, scanning this collage at high resolution, and printing them at ten times or more their original size. The series "Nothing Personal" is a project that offers a critical reflection on the influence and symbolism of money in contemporary society.
I appropriate the communication codes of the environment and the economic and cultural weight of the American dollars to make a series of reflections about current society with slogans and famous phrases constructed with money.
The title, which comes from tales of American mafia and crime, suggests the validation of any action that has a profitable end. Without embellishments, with a minimalist and raw aesthetic, the amplified fragments display a crude graphic, the imperfections of the bill's print, as well as the grime acquired from use and passing from hand to hand.
Nothing Personal
2023
Collage-prints
Rubert Quintana
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